In the optical industry, the customization of progressive lenses is a key aspect of increasing the product mix.
However, there is a paradox in that around 80% of the orders received use default values. Consequently, only 20% use actual wear position values for ophthalmic lens customization. (1).
This makes it clear that there is a business opportunity.
The lens centering process is a key element in lens customization. To customize progressive lenses, certain additional parameters associated with the wearer’s facial characteristics are incorporated into the lens calculation. These parameters must be measured by the professional in a rigorous and precise way in order to offer the user a final optical lens with the best performance.
Correct centration requires extreme precision for the best possible visual performance.
Horizons Optical presents INVISION, a digital platform that optimizes optical processes by improving the product mix and providing a new shopping experience for the user. Specifically, INVISION FIT is a lens centering application that allows for rigor and professionalism in the process thanks to the precision of 3D technology.Esta tecnología 3D permite:
On the other hand, INVISION FIT has been developed taking into account the key aspects during measurement. For this reason, it is composed of:
Thanks to the 3D technology and the technical aspects considered during its development, INVISION FIT offers: An agile and simple centering process considering the user’s shopping experience and facilitating the professional’s work.
Consta de 3 pasos diferenciados:
Image 1: Measurement of patient and frame data.
Image 2: Auto detection.
The relationship between the number of repetitions in a given time between measurements obtained with INVISION FIT vs. other centering devices is shown below:
Image 3: Comparison of repeatability between INVISION FIT and other devices (2).
In conclusion, INVISION FIT provides retailers and opticians with process efficiency thanks to the automation of order data. It also offers them differentiation, cross-selling and loyalty.
In addition, for the user, it is a new shopping experience that will provide confidence, optimum lens performance, easy adaptation and, of course, satisfaction.
(1), (2) Reference: 2020 order data, HO